Graphic Design
Graphic Design
A homage to North Africa's most powerful female warrior, Dehiya Beauty is a micro-batched skincare brand celebrating African ritual beauty.
Dehiya Beauty is a Moroccan-inspired beauty brand based out of Southern California. Known as the Queen of the Amazigh (“free people”), Dehiya was one of the most powerful warriors in Northern Africa. Best known as Dihya al-Kahina (soothsayer)–Kahina being a name given to her by her oppressors, was a fearless female warrior who ruled an Amazigh free state in the 8th century & led her people in the resistance against colonization. She remains historically relevant and serves as an inspiration to women throughout Morocco, Tunisia and Algeria today.
Thriving on the mantra of "minimalist ritual beauty", Dehiya Beauty is rooted in Africa and uses ancient herbal techniques from Morocco to create their plant-based and multifunctional products ranging from skincare to timeless beauty staples.
Dehiya Beauty's rebrand uses a bold red to symbolize the fierceness and power of Dehiya's energy. Just like her unique beauty and power, custom componentry was chosen to symbolize such boldness.
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Photography + Prop Styling by Lindsey McKee