Graphic Design
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My Father's Kitchen

A rebrand concept for a Vietnamese eatery located in San Francisco. My Father’s Kitchen serves up Vietnamese comfort food that is familiar to those who crave it. This rebrand takes a bold approach with simple colors and bold typography while also taking inspiration form vintage Vietnamese signage. All the elements come together to create a brand that’s eclectic while being versatile.



Design and Art Direction in collaboration with Designsake Studio

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☺ ❁ 哎 呀 家 ❁ ☺

☺ ❁ 哎 呀 家 ❁ ☺